Functional Foods & Beverages

GURU Organic Energy's October Prime Big Deal Days results show zero-sugar functional beverages outpacing conventional e…

Caliwater's Dragon Fruit addition expands a functional hydration portfolio rooted in prickly pear cactus water, a crop …

Just Salad's athlete-branded limited-time wrap positions the fast-casual chain squarely in the high-protein, high-fiber…

Grupo Bimbo's portfolio-wide reformulation push — targeting fiber, protein, whole grains, and vitamin fortification whi…

marrō brings its 60-calorie, non-GMO sparkling bone broth to roughly 50 Northern California stores through Raley's inno…

Bragg Live Foods enters the functional sparkling beverage segment with a four-SKU ACV line targeting consumers put off …

Cheribundi's Recovery Pouch 12-pack enters Sam's Club's health and wellness section, extending the anthocyanin-rich fun…

Christiane's Naturkraft introduces single-origin, first-press elderberry juice sourced from Austrian harvests, position…

TRIP now holds placement across three Walmart sets as SPINS data shows mood-support beverages growing nearly three time…

Neutonic's Walmart rollout debuts a refreshed can design and an exclusive four-pack format priced at $9.96, slotting in…

SANY Nutrition Group brings its Beyond Resilience protein-indulgent snack platform to Walmart stores nationwide, with a…

Blue Shield of California's statewide Food as Health initiative opens with a $300,000 anchor investment in Alameda Coun…

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